> ## Documentation Index
> Fetch the complete documentation index at: https://docs.firecrawl.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead Enrichment

> Extract and filter leads from websites to power your sales pipeline

Scrape business directories for leads, enrich your CRM with live company data, and automate account research. Firecrawl handles the extraction so you can focus on closing deals.

## Start with a Template

<Card title="Fire Enrich" icon="github" href="https://github.com/firecrawl/fire-enrich">
  AI-powered lead enrichment and data extraction from websites
</Card>

## How It Works

1. **Point Firecrawl at a source.** Pass a directory URL, company website, or list of domains to the API.
2. **Extract structured data.** Firecrawl scrapes each page and returns fields like company name, contact details, team members, and recent news.
3. **Send the data to your CRM.** Push enriched records into Salesforce, HubSpot, or any other tool through the API or a Zapier integration.

## Why Sales Teams Choose Firecrawl

### Extract leads from any directory

Point Firecrawl at a business directory, trade association, or conference attendee list. You get back structured records with company details and contact information, ready to import into your CRM.

### Keep CRM data fresh automatically

Firecrawl pulls information directly from live company websites instead of a static database. Your team always sees the latest company news, team changes, and growth signals.

## Customer Stories

<CardGroup cols={2}>
  <Card href="https://www.firecrawl.dev/blog/how-zapier-uses-firecrawl-to-power-chatbots">
    **Zapier**

    Discover how Zapier uses Firecrawl to empower customers with custom knowledge in their chatbots.
  </Card>

  <Card href="https://www.firecrawl.dev/blog/how-cargo-empowers-gtm-teams-with-firecrawl">
    **Cargo**

    See how Cargo uses Firecrawl to instantly analyze webpage content and power Go-To-Market workflows.
  </Card>
</CardGroup>

## Lead Sources

Pull leads from two kinds of sources, depending on what you already have to work with.

### Business Directories

Use a directory URL when you need a list of companies in a market or industry.

* Industry-specific directories
* Chamber of commerce listings
* Trade association members
* Conference attendee lists

### Company Websites

Use a company URL when you already know the account and want deeper context for outreach.

* About pages and team sections
* Press releases and news
* Job postings for growth signals
* Customer case studies

## FAQs

<AccordionGroup>
  <Accordion title="How does Firecrawl enhance lead enrichment processes?">
    Firecrawl automatically extracts company information, contact details, product offerings, and recent news from prospect websites. This enriches your CRM with accurate, up-to-date information for better sales outreach.
  </Accordion>

  <Accordion title="Can Firecrawl find contact information from websites?">
    Yes! Firecrawl extracts publicly available contact information including emails and phone numbers from company websites, team pages, and contact sections.
  </Accordion>

  <Accordion title="How accurate is the lead data from Firecrawl?">
    Since Firecrawl extracts data directly from live websites, you get the most current information available. This is more accurate than static databases that quickly become outdated.
  </Accordion>

  <Accordion title="Can I integrate Firecrawl with my CRM?">
    Yes. Use our API or Zapier integration to automatically enrich leads in Salesforce, HubSpot, Pipedrive, and other CRMs. Keep your lead data fresh without manual research.
  </Accordion>

  <Accordion title="How does Firecrawl help with account-based marketing?">
    Extract detailed company information, recent updates, and trigger events from target account websites. This intelligence helps personalize outreach and identify the perfect timing for engagement.
  </Accordion>
</AccordionGroup>

## Related Use Cases

* [AI Platforms](/use-cases/ai-platforms) - Build AI sales assistants
* [Competitive Intelligence](/use-cases/competitive-intelligence) - Track competitors
* [Investment & Finance](/use-cases/investment-finance) - Investment opportunities